Lunch Customers Boost Dinner Sales

While restaurateur Roger Beavers had a thriving lunch business at his pizzeria/sandwich shop‚ he was unhappy with a less than stellar turn–out at dinnertime. After talking to a few lunch customers to better understand why‚ he discovered that they either weren’t aware of his dinner menu or simply did not think of Bevo’s when they made dinner plans. Since his lunch customers were already familiar with his great food‚ Roger used them to jumpstart his underutilized dinner hours by giving them gift certificates redeemable only in the evening. Once customers had the chance to try Roger’s great tasting dinners‚ his dinner business picked up as Bevo’s rose to “top of mind“ in planning future dinners out.