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Building Slow Nights by Magic

For family-style restaurants, attracting business on Sunday evening can be a challenge since "it's a school night". However, pizzaiolo Mike Flynn conquered that hurdle a few years ago by transforming Sunday evenings at his restaurant into Magic Night! Every Sunday, Mike pays a local

 

professional magician ($75 for two hours) to perform "slight of hand" tricks tableside to the delight of his young guests. Not only has word of mouth attracted new customers, the magic show has helped build repeat business by becoming a weekly entertainment "tradition" for a number of Mike's younger family customers!

 
 

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