"Date Night" Is a Busy Night

To increase sales on slow Wednesday evenings‚ restaurateur Jonnie Bellizzi designated Wednesday “Date Night at Bellizzi’s”. Jonnie created a complete dinner package for two including an appetizer‚ bread‚ salad‚ a choice of 3 pasta entrees‚ a bottle of wine‚ and dessert. Targeting successful‚ yet time–pressed professionals who could use a ready–made “excuse” to enjoy an evening out with their significant other‚ Jonnie faxed flyers announcing “Date Night” to hospitals‚ law offices‚ and title companies. To further reinforce the romantic nature of this weekly event‚ the flyer highlighted that Date Night couples would be serenaded by a live accordionist and a singing waiter. Jonnie seems to have tapped into an unmet customer need because business has more than tripled on this once slow night!