Offer an MBA

With his upscale Brixx Woodfired Pizza located in a busy downtown business district, owner Rae Ashley enjoyed large lunch crowds. However, dinnertime wasn’t as busy as evening commuters flocked home to the suburbs. To encourage more young professionals to stop by Brixx for a bite before leaving “downtown”, Rae began offering his “MBA Program” (Masters in Beer Appreciation). MBA members eventually sample at least two dozen different imported and microbrew beers, eating pizza, and winning small prizes along the way. Newcomers are also presented with personalized beer mugs which hang on the wall for everyone to see! With the increasingly lively atmosphere, even more folks are choosing Brixx for dinner, even without hoisting a cold one!